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Niche Marketing The Facts . . .
Niche marketing is the latest craze among internet marketers today.
This new found appreciation for specialization is funny when you consider
that its really all common sense.
Every introductory level business class will teach you that market
specialization is the key to distinguishing your business from the
competition.
Lets look at how this shift in focus came about, and what it means for you.
The trend towards home-based business boomed in the 1990s. Alongside
this trend, the Internet grew up. New technologies emerged which
allowed anyone with an internet connection to sell products online and get
paid without leaving the house. Soon, a whole industry sprung up around
money making and home-based business education.
Many of the internet marketing gurus you are familiar with today made
their fortunes teaching other people how to make money online.
There was only one problem, though.
People were learning the mechanics of marketing things like how to
generate traffic and how write better copy but they werent getting any
information on how to spot profitable markets. A vicious cycle cropped
up due to this oversight. Soon, everyone wanted to make money by
teaching others how to money, and so on ad infinitum.
Finally, the industry wised up.

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